Held in Omotesando during December 2023, the “nugu; Beauty x The Seoul” event helped launch and expand the Korean beauty-focused ecommerce platform to Japan.
Our Client
nugu
The biggest Korean ecommerce platform operating in Japan, specialized in beauty and fashion.
Reviews
Medicare labs Co., Ltd. and the Seoul Economic Promotion Agency will hold a POPUP Store Event with 10 popular Korean cosmetics brands in Tokyo, Japan, including Abib, lalarecipe, d'Alba, Klairs, skin1004, BLANCDIVA, romnd, flynn, keybo, lamuse, etc. The event was held from December 14th to December 17th, 2023, and ended with a great response.
Thanks to our casting request to unin, we were able to invite a wide variety of people, including famous influencers in Japan (YouTube/TikTok/Instagram) and global influencers, and the unique enthusiasm of the invited influencers allowed us to They brightened up the atmosphere of the venue. Unin moved more than we expected, and we saw posts and reactions from influencers.Thank you for your efforts.The 10 companies that participated were also very satisfied, and we are looking forward to collaborations and additions that will allow us to work together in the future. We are in a situation where people are consulting with us about their events.
We are also planning an offline event in 2024, and we look forward to working with unin at that time.
- Park Hamin
nugu – COO
- Achievements
- Creator casting, exceeded target performance 114% within budget.
- The content implementation and performance rate was extremely high and exceeded the target.
- The creators were able to create a lively atmosphere while observing local etiquette, have fun, and deepen their interaction with the brand.
- After the event, we received many tie-up requests from other brands that both unin and nugu participated in.
- 100% received positive reviews from clients and creators, making it an event that both parties were highly satisfied with.
Project Creators
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